Social Media Cannot Be Taught - CareerEnlightenment.com

Second, YouTube has a plethora of free video training on all aspects of social media. In fact, when Im selling my webinar training services to Career Centers at universities, my biggest competition is YouTube.It isnt until I explain that the value in what I do, as different from YouTube, is that Im not just showing people where to click. There is an actual strategy, with clear proven steps, that builds on mere technical knowledge.And I never stopped the career advisors from taking notes.You Cant Advise What You Dont Know YourselfIn a strange way, I really want to give people a magic sheet of paper with all the answers to their social media questions.As advisors, we must be the answer. The value that I strive to impart was the reason behind learning social media.The reason they should learn this stuff That 80 percent of employers are going to look their clients up online. That their first impressions are likely to be online impressions. That flippant comments on Facebook could cost yo u your job.My goal when teaching social media is to impart the importance of really understanding the benefits of using it.Social Media is not a silver bullet by any stretch of the imagination. It is just another tool to be used by a job seeker.Getting comfortable with these technologies takes time. So when you are just getting started, try to resist the desire to have a sheet of paper with all the answers.In due time, you will develop an intuition for the best ways to use these tools. Trust me.To learn more about my curriculum designed to help you teach social media skills to your students based on many years of research, check out this download-able syllabus.